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Let’s Get Dirty

For many, a brand is a company’s logo and colour palette. Of course, a brand is much more than that. In reality, a brand is the image or idea people have in mind when thinking about your company. It is something that people connect with on an emotional level. Your brand should encompass the experience you want your audience to have with your company. Is it time you re-brand?

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Brand stories

For many, a brand is a company’s logo and colour palette. Of course, a brand is much more than that. In reality, a brand is the image or idea people have in mind when thinking about your company. It is something that people connect with on an emotional level. Your brand should encompass the experience you want your audience to have with your company. Is it time you re-brand?

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Business to Business

A lot has been written recently about the purchasing habits and changing attitudes of the millennial generation. Statistics like the fact that 93% of millennials want to buy brands that have a ‘purpose beyond a product’ are making businesses sit up and think. But, what if your business is not a consumer products business? What if your business is B2B, for example? You’d be forgiven for asking yourself the question, why should I care about what millennials think, given I don’t really sell them anything?

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Work to live or live to work?

Regardless of your answer, the issue at the heart of this debate is pure and simple. Money.  True, we might work for love, passion, or status, to validate our existence or make us feel fulfilled. But ultimately, most of us work because we need to put a roof over our heads and fund a certain lifestyle. 

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United or divided

Written, sound and visual forms have been used to communicate since the dawn of time, but the landscape and audiences are changing so we need to adapt with it. Used properly, those forms of communication can unite people. Without proper consideration, it can divide! 

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ESG and impact investing

Communicators have an enormous role to play in helping companies communicate with investors around responsibility, and this month FleishmanHillard Fishburn hosted the PRCA’s Investment Sector Group for its ‘The Future of ESG & Impact Investing’ event. The evening – which brought together leading investors, policy experts and communications professionals from S&P Trucost, Barclays, Diageo and the PRI – saw lively and engaging discussion about the future development of ESG investing.

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Degrees of separation

The current surge in interest in Environmental Social Governance (ESG) has seen it take centre stage. From millennial social media posts to the board room of globally listed businesses, to influencing investment decisions at financial institutions with trillions of dollars in Assets Under Management, corporate behaviour is under scrutiny more than ever. With this much at stake, across such a diverse stakeholder base, are businesses making the right decision in how they report on ESG?

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Instagram rules

Last year, Instagram hit a staggering one billion active users and it is currently seeing growth of 5% per quarter, generating more than $5.48 billion in advertising revenue – providing one of Facebook’s biggest sources of revenue growth. But while these may be compelling figures, what exactly does a photo sharing social media platform have to do with your investors?

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We are the 76%

The investor class - the 1% - is waking up and speaking out on a bigger business agenda - purpose. They are joined in their journey by a generation on the ascendancy – the millennials. Why should investors and employers care? Because by 2025 will make up 75 per cent of the world’s working population.

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