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Last year, Instagram hit a staggering one billion active users and it is currently seeing growth of 5% per quarter, generating more than $5.48 billion in advertising revenue – providing one of Facebook’s biggest sources of revenue growth. But while these may be compelling figures, what exactly does a photo sharing social media platform have to do with your investors?

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We are the 76%

The investor class - the 1% - is waking up and speaking out on a bigger business agenda - purpose. They are joined in their journey by a generation on the ascendancy – the millennials. Why should investors and employers care? Because by 2025 will make up 75 per cent of the world’s working population.

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GPG: you ready?

As we start to review gender pay gap data again for the next reporting cycle in April, many are likely thinking about how to avoid the spotlight, with the hope that other items on the UK news agenda – namely Brexit – will remain the focus.

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There is a growing recognition that reporting communication isn’t just about producing reports, it’s about connecting with all your investors. We’ve created three solid, tips to help get more out of your annual report.

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Mix it up

It’s no secret that large organisations with traditional hierarchies are increasingly being buffeted by disruptive competition and dynamic markets. There’s a strong argument to suggest traditional structures are no longer fit for purpose.

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Bye bye CSR

The biggest social issues of tomorrow that will define purposeful businesses are automation and AI (56%), mental health (40%) and gender diversity (30%), according to our inaugural Purpose Trends Report, where we asked senior decision makers at FTSE 100s on the value of purpose. In contrast, only 9% of business respondents believe that delivering the SDGs will drive purpose within corporates.

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