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Brand stories

For many, a brand is a company’s logo and colour palette. Of course, a brand is much more than that. In reality, a brand is the image or idea people have in mind when thinking about your company. It is something that people connect with on an emotional level. Your brand should encompass the experience you want your audience to have with your company. Is it time you re-brand?

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United or divided

Written, sound and visual forms have been used to communicate since the dawn of time, but the landscape and audiences are changing so we need to adapt with it. Used properly, those forms of communication can unite people. Without proper consideration, it can divide! 

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