Giving investors a reason to believe
By 2025, 75% of the workforce will be millennial. 75% of them would take a pay cut to work at a purposeful company. And 93% base their product preference on whether they believe a brand is purposeful.
This ‘purpose’ is about more than just righting wrongs or bringing net impact to zero. Our inaugural Purpose Trends Report showed the issues which will define purpose in the next five years are more complex social ones - automation (49%), mental health (40%), gender diversity (30%).
It’s an exciting new world. And our FleishmanHillard Fishburn team is here to help you navigate it.
Through a comprehensive audit process including employee interviews; a review of existing purpose content and communications; and an engaging workshop with your leadership team, we help you craft your Purpose Manifesto.
Once this is defined, a Materiality Impact exercise is carried out to suggest recommendations for existing communication programmes, plus opportunities for further programme creation and investment.
We also work to develop a platform and communications campaign that resonates with your target audiences.
One of the biggest challenges of launching a new initiative is securing buy-in from the board. Our training team creates a business case presentation that demonstrates relevance to business goals and includes metrics, proof of concept and case studies.
We are all investors.
Paul Afshar | Partner, Head of Purposeful Business
Rima Sacre | Associate Director | Corporate Communications